Twice the leads. Half the counting.
Atlantic Source has designed and installed custom closets, garages and window treatments across Delaware since 2005. We've worked together since [2023] — first the website, then the ads, then the software the whole company now runs on. This is what changed.
Two problems, not one.
01 · Marketing
The site didn't bring in work.
It looked fine and it sat there. Nothing was running on Google, so the person searching “custom closets Delaware” at nine at night found somebody else. Twenty years of reputation, and the phone only rang on referrals.
02 · Operations
The work lived on paper.
Contracts were folders. A signed job meant printing, scanning, chasing. Counting the material for an install meant one person, a printed pull list and a warehouse afternoon — and if a part was missing, you found out on the jobsite.
A site built to book the call.
We rebuilt the site by hand around the one thing that matters — getting somebody to ask for a free consultation. Then we pointed Google Ads at the searches that actually convert, ran Meta alongside it, and kept the social accounts current so the brand looks alive when a homeowner checks.
2x+
Leads, after Google Ads launched
More than double what the old site produced
~30
Inbound leads a month
Consistent, month over month
10x+
Traffic and page views
Since the rebuild
10x+
Return on ad spend
Google Ads
We took the paper out of the business.
Quotes and contracts get built, sent, e-signed and paid in one place, and deposits and final payments run straight through it. When a job is scheduled, the crew sees it on their phone that morning — the address, who's on it, the plans, and the pull list. Counting material is tapping a number instead of marking a clipboard, and when something turns up damaged the office knows before the truck leaves the warehouse.
Custom-built · nothing off the shelf
And the same system, in the field
50%
Less time counting material
Pull lists moved from clipboard to phone
0
Job records left on paper
Contracts, signatures, payments, plans — one system
1 yr
In production
Everyone at Atlantic Source works in it daily
“The site actually brings in work now — it never did before. And we went from folders and clipboards to one system the whole company runs on, so I can see where every job stands without picking up the phone.”
Got a business that runs on paper?
An hour on the phone, and we'll tell you what's worth building and what isn't.