Twice the leads. Half the counting.

Atlantic Source has designed and installed custom closets, garages and window treatments across Delaware since 2005. We have worked with them since 2021: first the website, then the ads, then the software the whole company now runs on. This is what changed.

Client: Atlantic Source
What they do: Custom closets, garages and window treatments
Where: Delaware, installing since 2005
Working together since: 2021

Two problems, not one.

Twenty years of reputation, a phone that only rang on referrals, and a back office still running out of folders. Fixing either one alone would have left the other in the way.

The site did not bring in work.

It looked fine and it sat there. Nothing was running on Google, so the person searching “custom closets Delaware” at nine at night found somebody else. The only leads were the ones that already knew the name.

The work lived on paper.

Contracts were folders. A signed job meant printing, scanning and chasing. Counting the material for an install meant one person, a printed pull list and a warehouse afternoon, and if a part was missing you found out on the jobsite.

A site built to book the call.

The site was rebuilt by hand around the one thing that matters to this business: getting somebody to ask for a free consultation.

Then Google Ads went at the searches that actually convert, Meta ran alongside it, and the social accounts were kept current so the brand looks alive when a homeowner checks before calling.

atlanticsource.net

The Atlantic Source homepage, a dark hero photograph of a custom closet with a single call to action — The rebuilt homepage. One job, one button, and the proof stacked underneath it.

What the marketing did

2x+

Leads, after Google Ads launched

More than double what the old site produced

~30

Inbound leads a month

Consistent, month over month

10x+

Traffic and page views

Since the rebuild

10x+

Return on ad spend

Google Ads only

Then we took the paper out of the business.

Quotes and contracts are built, sent, e-signed and paid in one place, and deposits and final payments run straight through it.

When a job is scheduled, the crew sees it on a phone that morning: the address, who is on it, the plans, and the pull list. Counting material is tapping a number instead of marking a clipboard, and when something turns up damaged the office knows before the truck leaves the warehouse. None of it is off the shelf.

Every screen below is the real system. Sample data, customer details removed.

The owner's dashboard: revenue this month, year to date, conversion rate, outstanding balances and a monthly revenue chart — The owner's morning screen: revenue, outstanding balances, and what is actually converting. Sample data, customer details removed.

The contracts screen: a table of jobs with client, total, amount paid, balance and status — Every job in one list: what it is worth, what has been paid, and exactly where it sits. Sample data, customer details removed.

A single contract: scope of work by room, totals, deposit, payment history and the install date — One job end to end: scope by room, deposit, payment history, install date, crew. Sample data, customer details removed.

The material problems screen, showing a damaged hanging rod flagged by the crew with buttons to record how it was resolved — A crew flags a damaged part in the warehouse. The office sorts it before install day. Sample data, customer details removed.

And the same system, in the truck.

The installer's phone screen: today's job, the address, a start-work button and the inventory progress — What am I doing today: the address, the crew, and one button. Sample data, customer details removed.

The inventory counting screen: part numbers with plus-one and plus-two buttons, a flag button, and a progress bar — Counting a pull list. Tap the number, flag what is wrong, done. Sample data, customer details removed.

A finished pull list: twelve of twelve lines counted, sixty-seven of sixty-seven pieces, one part flagged — A finished count. 67 of 67 pieces, one part flagged for the office. Sample data, customer details removed.

What the software did

50%

Less time counting material

Pull lists moved from a clipboard to a phone

Job records left on paper

Contracts, signatures, payments and plans, all one system

1 yr

In production

The whole company works in it daily

“A fresh, modern approach to our website, marketing, and branding. He understands our industry, communicates clearly, and always delivers high-quality work on time. Everything feels cohesive and professional now, and we've seen a noticeable increase in leads and local visibility.”

Mike, Owner, Atlantic Source

Is your business still running on paper?

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