The website you’re judged by.The software you run on.

Both designed and built in-house in Sussex County, Delaware, for businesses in any industry, anywhere in the country.

Open these on your phone.

Every address is live right now. Load one next to the site you already have. That comparison makes the argument better than we can.

The Atlantic Source website

Atlantic Source

Custom closets, garages and storage. Website, plus the dashboard and field app their office and installers use every day.

Read the case study
The DeweyIQ website

DeweyIQ

Routing, water chemistry, dispatch and billing for pool service companies. Built and run here.

deweyiq.com

All work

Two practices. Never subcontracted.

Most agencies farm the software out. Most software shops hand back a website that embarrasses you. Here both are drawn in the same studio, so they match and they talk to each other.

Websites

Hand-written code. No WordPress, no page builder, so nothing on the page is there because a theme put it there.

  • Built for the phone first, because that is where the decision happens
  • Local search groundwork: schema, Google Business Profile, town and industry pages
  • Google Ads and Local Service Ads when you want the phone ringing sooner
  • Copy written with you, not filled in from a template
  • You own the domain, and you talk to the people writing the code

What a website build includes

Software

The part of the business running on a spreadsheet, a clipboard, or a tool that nearly fits. Built to the way you already work.

  • Scheduling, dispatch, inventory and field apps your crew uses on a phone
  • Proposals, contracts, e-signature and billing, start to finish
  • Client portals so customers can see their own account
  • Payments and recurring billing wired to Stripe
  • It is yours. No per-seat pricing on a tool built for one company
  • We run our own software product, DeweyIQ, on the same stack we build yours on

How a software build works

Plus the rest of what your customers see: Google and Meta ads, social media, and print from business cards to truck lettering, all drawn in the same system.

Marketing and design

The software half is not a brochure item.

Atlantic Source runs on this every day. The office quotes and contracts from a dashboard; the installers count inventory from a phone in a truck.

The Atlantic Source operations dashboard, showing revenue, contract pipeline and payment methods
Operations dashboard. Sample data, customer details removed.
The installer field app showing the day's jobsThe installer field app inventory count screen
The installer app, in the truck. Sample data, customer details removed.

Read the Atlantic Source case study

How the money works.

No packages and no page counts. Both tracks are quoted to the job after one conversation, and you see the number before anything starts.

The quote

One call to understand the work, then a written proposal with a fixed price and what is in it. Reading it costs nothing.

To start

Half down, the rest at launch. The deposit scales with the size of the build rather than sitting at a flat figure.

How pricing works in full

“Damn right perfect. Looks great.”
Will Darby, owner, Darby Electrical
On seeing darby-electrical.com for the first time