What it costs.
No packages, no page counts and no hourly meter. Both tracks are quoted to the job after one conversation, and you see the whole number before anything starts.
Two kinds of work, quoted separately.
Websites and software are quoted separately because they are different work. Both are priced to the project rather than sold from a list, so the number you get back is the number for your build.
A website
A fully custom site, designed and hand coded here. What it costs depends on how much site there is to build, which is what the first conversation is for.
- Custom design, built for the phone first
- Hand written code, no WordPress and no page builder
- Search groundwork, schema and Google Business Profile
- Copy written with you, analytics wired up at launch
Software
A system built around how your business actually runs. What it costs depends on the size of that first slice, which we scope together before anything starts.
- Time spent understanding the work before anything is built
- A first slice your team uses in production, early
- Your data, exportable, on dependable parts
- Rollout with the people who have to use it
How the money works.
The same six terms on every project, whichever track you are on. They are in the proposal in writing before you agree to anything.
Quoted to the job
One conversation about the work, then a written proposal with a fixed price and what is in it. Reading it costs nothing and nothing starts until you say so.
Half down to begin
The deposit reserves the work and scales with the size of the build. It is not a flat figure bolted onto every project.
The rest at launch
The balance is due when the thing is live and in your hands. No progress meter, no hourly billing, no invoice you did not see coming.
A renewal agreed up front
Hosting, updates, security patching and reasonable changes are covered by a renewal whose terms are settled before the build starts, so the ongoing number is never a surprise.
The domain is yours
Registered in your name, and it stays yours whatever happens between us. We can handle registration for you as an add on, or leave it where it is.
New scope is quoted
Added pages, a new feature or a change of direction gets its own number before work on it starts, rather than quietly appearing at the end.
What the number does not cover.
Short list, published on purpose. Anything here is passed through at what it costs, and none of it appears without you agreeing to it first.
- Domain registration, if you want us to handle it
- Advertising spend, which goes to Google or Meta rather than to us
- Third party fees such as payment processing, mapping, email or messaging
- Licensed fonts, stock photography and a photographer, where a project needs one
- Work added after the proposal is approved, which is quoted on its own
Straight answers.
Why is there no price list?
Because a page count is not a scope. Two sites with the same number of pages can be a week apart in work, and two software projects with the same description can be a month apart. A figure attached to nothing would either overcharge you or set us up to cut corners, so we quote the job instead.
What will mine actually cost?
More than the floor if the work is bigger than the floor, and you find out before anything starts. The proposal names one number for the whole build, what that number includes, and what it deliberately does not.
How does the deposit work?
Half down to begin and the rest at launch. The deposit reserves the work and covers the time spent on it, so it scales with the build rather than sitting at a flat figure.
Is this a monthly plan?
No. You pay for the build, and then a renewal agreed up front covers hosting, updates, security and reasonable changes. There is no per seat charge and no meter running in the background.
Do you use WordPress or a page builder?
Never. Every line is hand written. That is why these pages load the way they do, and it is why your site cannot be reproduced by anyone who buys the same theme.
What if I need changes after launch?
Reasonable changes are part of the renewal. Genuinely new work, such as added pages or a new feature, is quoted separately before it starts.
Who owns the domain?
You do. It is registered in your name and it stays in your name. What happens to the site, the code and the hosting is set out in your proposal and in our terms.
Does a proposal cost anything?
No. The call and the written proposal are free, and we will tell you when the honest answer is that you do not need us yet.
The next step is a conversation, not a form with a budget slider.
Tell us what you are working with. We will tell you what we would do and roughly what it takes, even when the answer is that you do not need us yet.