Local SEO, built infrom the first page.
For businesses in Sussex County and across Delaware: a site written so search engines can read it, a Google Business Profile set up and kept in step, and listings on Google, Bing and Apple Maps. No one can honestly guarantee you a ranking, and we will not pretend to.
On the site.
Most of SEO is the website being built right. Every site we build comes with all of it, and every new page gets the same treatment while your renewal is active.
Search research
What people near you actually type, looked up before a word is written, so every page answers a search that exists.
On-page SEO
Titles, descriptions, headings and copy written page by page for the searches that bring you work, without stuffing them in.
Technical SEO
Sitemap, robots.txt, canonical addresses and redirects set up correctly, so search engines spend their time on the pages that count.
Schema
Structured data that tells search engines who you are, what you do and where you work, in the format they read.
Speed
Pages tested and tuned against PageSpeed and Lighthouse on a mid range phone, because a slow page loses the visitor before it loads.
Town and industry pages
A page for each town you serve, written for that town. Never the same page with the name swapped, which Google treats as spam.
AI search
Plain answers and an llms.txt file, so AI search tools describe the business correctly when someone asks them about it.
Search Console and Bing
Google Search Console and Bing Webmaster Tools set up and the sitemap submitted, so there is a record of what search sees.
Your existing pages
Every page on your old site keeps its address or redirects to its new one, so the rankings you already have are not thrown away.
On the map.
For a local search, Google usually shows three businesses on a map before anything else. Getting into those three takes a complete Google Business Profile, steady reviews, and the same details everywhere the business is listed.
Your profile, in your name
You claim the profile from your own Google account and we guide you through verification. Then you add us as a manager, and it stays yours.
Filled in properly
Categories, services, service areas, hours, description and website link set up to match the site, and kept in step when the site changes.
Posts and photos
Updates and pictures from your jobs, posted where people looking at the map see them first.
Reviews
A simple way for happy customers to leave a Google review, and replies to the ones that come in. Never bought, and never traded for a discount.
Bing and Apple Maps
Once Google is verified, the same details go to Bing Places and Apple Business, so the business reads the same on every map.
Directory listings
Your name, phone and website listed the same way on the directories that matter for your industry and your area.
What we will not do.
Most of what goes wrong in SEO comes from shortcuts that work for a month and cost a business for years.
Promise a ranking
No one can honestly guarantee a position on Google, or a mention in an AI answer. Be wary of anyone who does.
Buy links or reviews
Both break Google's rules, and when the penalty comes it lands on your business, not on whoever sold them to you.
Copy one page fifty times
Pages for towns you do not serve, or one page with the town name swapped, are what Google calls doorway pages.
Keep what is yours
The domain and the Business Profile are in your name, and they stay with you if you ever leave.
“Everything feels cohesive and professional now, and we’ve seen a noticeable increase in leads and local visibility.”
What it costs, and what comes next.
Full SEO comes with every website we build. Ongoing local SEO and Google Business Profile work is quoted to the job, and you see the number in writing before anything starts.